Emantras partners with Odyssey press to implement REED platform

Released on: June 10, 2008, 3:56 am

Press Release Author: Vinod Krishnan

Industry: Software

Press Release Summary: REED users will have the opportunity to order professional
quality print versions of full edition books and journals, along with individual
book chapters or journal articles.


Press Release Body: For immediate release

Fremont CA - June 10, 2008 - Emantras, a leading digital education and learning
enhancement company announced its partnership with Odyssey Press Inc. Odyssey Press,
a leading digital printer will add an on-demand print option for end users of the
REED platform. REED users will have the opportunity to order professional quality
print versions of full edition books and journals, along with individual book
chapters or journal articles.

Emantras' REED platform helps publishers create and manage digital content cost
effectively, rapidly, and without having to bear the burden of a captive technology
team. REED allows publishers to take advantage of true XML tagged content and
exploit the various commercial options these digital technologies afford. The REED
platform also provides tools to create a true learning environment. The highly
secure custom reader incorporates several learning workflow features, along with
collaborative tools such as blogging and instructors notes. Instructors or
directors of education have the ability to deliver class notes, video, PowerPoint
slides, links to courseware, and other relevant media directly to a student at the
point of reference within the chapters of an e-book or e-journal.

Odyssey now offers printing service as an optional added feature to REED clients and
the end user interface. Consumers can now choose to order printed copies of e-books
and e-journals with a single click. Teachers can order copies for their class,
resident directors can order copies of articles that they would like their medical
residents to study at or use for a "Grand Rounds" presentation.

"We are delighted to have Odyssey Press as a partner. Odyssey's print feature will
augment the existing educational environment within the REED platform. The option to
have professional print quality versions of the e-books available to the end user is
a win-win for publishers as well. A publisher no longer needs to print and store
high levels of inventory, or worry about worry about managing the reprinting of
their books. Odyssey's on-demand service will take care of these burdens and
provide new revenue sources for the publisher" - Michael Medina, Director STM
Publishing at Emantras.

"Odyssey Press is pleased to partner with Emantras to offer its' online eCommerce
enabled systems to Reed platform users. With today's continued migration to online
delivery, print remains a key element and revenue component of a publishers'
business. Print may no longer be the central delivery channel, however it remains an
important option for authors, librarians, and readers. Odyssey's EzReprintT,
EzSubscriptionT and EzFulfillmentT systems enable online publishers to cost
effectively meet the content delivery expectations of all end users from within the
Reed platform". - Kevin Pirkey, Vice President at Odyssey Press Inc.

Meet us at the AAUP annual meeting (June 26-29) in Montréal, Canada to discuss more
about the distinctive features of REED and other cutting edge products from
Emantras.

About Emantras:

Emantras is a leading digital education and performance improvement company,
delivering comprehensive and versatile educational solutions with world-class
training options to enterprises seeking to excel. Emantras provides engaging and
user-centric learning experiences that enable effective knowledge propagation
through integrated digital and mobile solutions. Backed with years of experience,
combining learning techniques and technology, Emantras provides pioneering,
reliable, and transparent solutions, on time and on budget. To learn more about the
distinctive Emantras experience please visit us a www.emantras.com

About Odyssey Press Inc.:

Odyssey Press Inc. is the Original ultrashort run digital printer celebrating its'
20th year of innovation. We specialize in the progressive use of technology, and
produce books, journals, and article reprints in quantities of one to 100,000
copies. From our facility in Gonic, New Hampshire, we provide comprehensive online
eCommerce systems that integrate online publications with on-demand print production
services. Odyssey Press is also a member of the International Printers Network (IPN)
offering global distribute-and-print services throughout the world.
www.odysseypress.com

Web Site: http://www.emantras.com

Contact Details: Media Contact
Vinod Krishnan
Ph: 510.257.4305
vinod@emantras.com

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